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Chroma Crème is a trio of neutralizing cream shampoos that provide instant color correction tailored to all hair colors, with intense care. Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes fades. Warm reflects such as yellow, orange, or red reappear. As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.